You might have done the perfect analysis, but you haven’t finished your job until you have convinced your stakeholders that your recommendations are the right ones.

So we’ll talk about how we can communicate more effectively. We talk about the pre-talk preparation and the actual delivery.

“A key—perhaps the key—to leadership is the effective communication of a story.”

— Howard Gardner

In the pre-talk preparation, you must think about the content (which arguments to present,

in which order, with which detail, etc.) and about the format (presentation vs. written paper vs. conversation vs. other) of your message, adapting it to your audience and the specific conditions of the delivery.

For the actual delivery, you must think about your message and, if it is a live presentation, your role in it.

So far in IBPS logic has driven our actions. In the deliver of the message, it is still a driver but it isn’t alone. You are now in the business of convincing, so appeal to emotions and character (the three elements of Aristotelean persuasion methods).